Content strategist, writer, and creative thinker

Experience

I'm a content marketer with core competencies in strategy, messaging, copywriting, and project management. I use my 10+ years of experience in B2B marketing to deliver content that engages, educates, and empowers audiences.

My additional skills include audience research, user experience (UX), and SEO. I apply these skills to create content that is user-friendly, relevant, and effective.

Currently I'm working in marketing communications for a mechanical systems integrator. My favorite part of my job is that I get paid to ask, “How does this work?”

In my free time I make zines and connect with fellow artists.

Portfolio

My work samples include blog posts, case studies, technical resources, and creative writing.  Check out the Strategy page for examples of my strategy work.

Additional samples are available upon request. Some client projects I've worked on include confidential information, so I do not post them publicly.

If you have any questions about my work, please contact me.

Work samples

Address Potential Hazards With Dust Collection Equipment

Cannistraro, an industrial mechanical contractor in Boston, needed to replace a dust collection system that was sized too small and not installed properly by a previous vendor. The incorrect equipment posed safety hazards in the facility. Cannistraro worked with DenTech to correct the issue.

DenTech Industrial’s solution focused on dust collection for Cannistraro’s orbital plasma cutter, which cuts piping for commercial use. The previous vendor installed a hood and dust collector that were too

6 Automation and Robotics Trends for 2023

In recent years, industrial companies have increased their spending for automation and robotics. According to the International Federation of Robotics, the number of operational robots around the world is at a record high of about 3.5 million units, valued at an estimated $15.7 billion.

Challenges from the pandemic, supply chain issues, and labor shortages are driving companies to adopt automation and robotics with increased efforts. Check out these automation and robotics trends for 2023.

LinkedIn post: Invest in prevention for dust collection maintenance

Ben Franklin said, “An ounce of prevention is worth a pound of cure.” That’s true for industrial equipment, too! Preventative maintenance is important to keep dust collection equipment running efficiently. But making time for that proactive maintenance can be a challenge. That’s where a service partner can be a huge help. #dustcollection #airfiltration #industrialmanufacturing #maintenance

Electrical Control Panels For Solar-to-grid Connections

Electric utility companies in the U.S. have by-laws for solar power systems that are connected to electrical grids. To meet those requirements, commercial facilities that use solar power need to add an integrated protective relay (IPR) to their photovoltaic (PV) system.

A solar power installation company based in Pennsylvania serves end users in the Northeast, Midwest, and South. Some of these end user facilities—including a farm, glass manufacturer, printing company, and hospital—use solar pow

Dust Collection Systems For Soil Producer

Rx Green Technologies, a provider of agricultural solutions for cannabis cultivation, reached out to DenTech to install a dust collection system in their facility in New Hampshire.

As part of the soil production process, Rx Green Technologies adds Perlite to improve water retention in the soil. The process generates a lot of combustible dust in the facility, and that presents an explosion risk if the dust is not managed properly.

Additional parts of the process that generate dust include:
• tr

Automation Improvements For Medical Device Manufacturing

A medical device manufacturer in Pennsylvania received a government contract to make masks during the COVID-19 pandemic. The manufacturer converted empty warehouse space into a production facility. They worked with DenTech for a trim waste removal system and support for automation equipment.

DenTech started developing automated solutions for packaging and palletizing, but the manufacturer soon realized a higher priority. Due to machine issues that caused a lot of defective masks, production num

Choose The Best Filter Media For Dust Collection Applications

Whether your facility has a cartridge or baghouse dust collector, several options for filter media are available. Which filter media is best for your application?

To determine the best filter media, evaluate characteristics of dust and operating conditions in your system.

If you don’t know what the characteristics of your dust are, start with a lab test. Use information from the results to select filter media.

Dust particle size determines the appropriate filter media by using MERV ratings.

System Integrators Provide Custom Solutions To Manufacturers

DenTech Industrial started as a machine shop and began selling dust collection equipment in 1985.

Since then, we’ve added design, mechanical and electrical installation, fabrication, electrical control panels, automation, and robotics. Today DenTech is a system integrator that provides custom process solutions for manufacturing and industrial customers.

But what does a system integrator do? Here’s an overview of how system integrators work with customers.

First and foremost, a system integrat

Design Surveys That Reveal Customer Needs

Conducting surveys is a great way to learn about your audience at any stage in their customer journey. Used alone, surveys can help you collect feedback from a lot of people in a short amount of time. Logistics are simpler than other types of research: you design the survey and deploy it; respondents take the survey on their own time; you analyze results.

Surveys also complement other parts of your marketing communications programs. Surveys can be used to set benchmarks at the start of a projec

Five Lessons Marketers Can Learn From Superheroes

For over two decades, superhero stories have been a staple at the movie theater. Whether you prefer Marvel or DC Comics, solos or team-ups, there’s a movie (or a whole franchise) for you.

One of the best things a superhero movie can do is make the fantastic relatable. Marketers can learn a lot from the big screen and connect those ideas to the (mild-mannered) work we do every day.

Here are five lessons marketers can learn from superheroes.

Superheroes often have incredible powers, but they st

Lancaster Science Factory history

Compared to other countries, the United States’ progress in math and science is slowing down. Fewer people are studying technical fields but demands for technical jobs continue to grow. The Lancaster Science Factory, alongside other science centers across the country, is playing a role in renewing interest in science, engineering, technology, and mathematics (STEM).

James Bunting, a retired advertising executive, was inspired by a science center he visited in Florida. He founded the Lancaster S
Photo by Valeriia Miller on Pexels

Localized: A short story about living abroad

Every Wednesday between classes, I have two hours to kill. Two hours to be productive by reading a long article in Spanish about magical realism and the writers who best exemplify the movement. Two hours to drink tea (I don’t like coffee and it’s terrible here anyway) or watch the news on TV (la presidente is visiting Chile this week, the highlights of yesterday’s fútbol game). Two hours to pretend to be a local while I sit in this café.

How to set up a bullet journal

It’s been a couple years since I wrote about how I set up my bullet journal. I make changes every now and then to what I track and what goes in my notebook. So, here’s an update on how I set up my bullet journal and what I use it for.

While I use a lot of the same ideas as the bullet journal method, I don’t follow it very closely. For example, I don’t keep many to do lists in my bullet journal. I use the iOS Reminders app on my phone for those instead.

I use an A5 hardcover Leuchtturm 1917 wit

Hibernating or something like it

Welcome to the Mythical Type newsletter, where I share projects I’m working on, things I’ve been reading, and sources of inspiration.

Hi there! I hope the beginning of the year is going well for you. I tend to feel blah in January, but it usually passes after we get through the coldest part of winter and daylight lingers for a little more each day.

This issue is mostly commentary, which is a little different for me. I think I like it.

Pocket Thoughts Annual #5 is out! This year’s issue includ

A month full of zines

Welcome to the Mythical Type newsletter, where I share projects I’m working on, things I’ve been reading, and sources of inspiration.

I had a lot going on with zines in September!

I had a great time on Zoom calls during the month and talking about zines with other zinesters. Virtual events are done but you can still see all the vendor pages on SFV Zine Fest’s website.

I was a guest speaker at the local arts college, to a class about zine creation. There were about a dozen students in the clas

Where's your second brain?

Welcome to the Mythical Type newsletter, where I share projects I’m working on, things I’ve been reading, and sources of inspiration.

How do you keep track of ideas?

Post-it notes, journals, note-taking apps, whiteboards, Word documents, voice memos…there are a lot of ways to capture ideas. But what happens afterwards? How do you use those ideas? What comes out of them?

I’m pretty good at capturing ideas on paper and with digital tools. But sometimes I struggle with how to execute those ideas

Zine: So You Met Your Doppelgänger

I made a new version of my Doppelgänger zine. The main reason was because my first version was a little larger than 8.5 x 11 inches, so making photocopies was cumbersome. I didn’t want to shrink the zine, so I made copies on 11 x 17-inch paper and then cut it down. The new version is copy-friendly for standard 8.5 x 11-inch paper.

Also, I modified colors a little (darker blue) and made some minor changes in the text.

Copies of this zine are available in my Etsy shop. This zine is also part of

Zine: Timers for travelers

“Timers for travelers” is a 20-page zine about time travel. It includes:
• Why timers are important to time travelers
• Tips and warnings for traveling through time

Copies of this zine are available in my Etsy shop.

Pages were made with a combination of hand-drawn illustrations, digital elements, and typed text.

The zine measures 5.5 inches high x 4.25 inches wide (quarter-page zine). The cover is blue cardstock. Interior pages are printed in black and white on 24lb white paper. The zine is h